- Increase your brand awareness
- Generate new leads
- Create conversions from your campaigns
- Engage with your customers and forge long lasting relationships
- Gain your own Brand Evangelists
The Initial Consultation
It's important during our initial consultation to get to know you and your brand. We start by taking a look at your current social media platforms, your website, logo, and print media initiatives. This will help us determine the best approach to achieving the goals you have for your company.
After learning a bit about your company and where you are positioned in the market, the next step is to get to know your audience. It's important to understand who your customer avatar is, where to find them, and what they are looking for. Then we design a Campaign Calendar that targets your audience at all levels of the Marketing Funnel. This includes:
- Making sure you have quality content that builds relationships and a level of trust with your audience
- Developing content that converts and turns your leads into sales
- Designing Campaigns and Initiatives that make you the Go-To Source in your field
- Putting your Social Media Campaigns in front of the right audience at the right time
- Using Social Media to attract your key customer, engage with them, and direct them to the bottom of your marketing funnel (the purchase stage)
Social Media Strategy & Implementation
QUALITY CONTENT THAT CONVERTS
With over a decade of writing experience,
I guess you could say we know a thing or two about creating quality content.
Sometimes however, having valuable content just isn't enough.
Your content is irrelevant if it can't be found in the search engines.
That's where the magic of good content and great SEO combine.
Injecting just the right keywords will not only help
you get found in the Google Search Engine,
but it will also tactfully trigger a response from your audience.
Through our keyword research strategy,
we can discover what your audience is looking for,
write content around these keywords that answer their questions
and put you in front of your competition.
GOAL SETTING THAT MAKES SENSE
Before starting any Marketing Campaign it's important to set clear and relevant goals.
One clear objective per campaign will give you the highest chance of converting that lead into a sale.
Through our Market Research Analysis, we can help you launch your campaigns at the right time,
to the right target market, with campaign goals have the highest chances of conversion.
Once your Campaigns are launched it's extremely important to monitor them.
We will not only monitor your campaigns for you, but keep track of your ad spend,
measure your click through and conversion rate,
analyze the overall campaign data, and report our findings to you.
It's important to replicate the campaigns that are successful and
understand the reasons behind the ones that aren't.
It's important to stay connected with your customers.
Posting regularly on Social Media is the perfect way to do just that however,
it's important to post with purpose.
It's easy to get side tracked on Social Media,
keep the conversations meaningful and relevant to your business objectives.
Social Media can be time consuming, this is why keeping a Social Media Calendar and
having an outside company like ours help is critical.
BUILD YOUR OWN
Not sure what package to commit to? It's ok, you can build your own here.