Social Media Marketing Packages

At TA Photography Design & Marketing Services, we help businesses use their Social Media Marketing to gain the highest level of return on investment. Our main goal is to design packages and services that:
  • Increase your brand awareness
  • Generate new leads
  • Create conversions from your campaigns
  • Engage with your customers and forge long lasting relationships
  • Gain your own Brand Evangelists
Depending on the level of your business needs which is evaluated during the consultation, we will begin to create your social media strategy then design and manage your Social Media to work towards the goals of your business. You can focus more on what you do best and let us handle the rest. We understand that as a start up or small business, developing an in house marketing team just doesn't make sense financially. We are an excellent alternative. Get us working for you today and let us help you grow and sustain your company, your vision, your dream ... your success is our success.

 

The Initial Consultation

It's important during our initial consultation to get to know you and your brand. We start by taking a look at your current social media platforms, your website, logo, and print media initiatives. This will help us determine the best approach to achieving the goals you have for your company. 

After learning a bit about your company and where you are positioned in the market, the next step is to get to know your audience. It's important to understand who your customer avatar is, where to find them, and what they are looking for. Then we design a Campaign Calendar that targets your audience at all levels of the Marketing Funnel. This includes: 

  • Making sure you have quality content that builds relationships and a level of trust with your audience
  • Developing content that converts and turns your leads into sales
  • Designing Campaigns and Initiatives that make you the Go-To Source in your field
  • Putting your Social Media Campaigns in front of the right audience at the right time
  • Using Social Media to attract your key customer, engage with them, and direct them to the bottom of your marketing funnel (the purchase stage)
 

 

Social Media Strategy & Implementation

QUALITY CONTENT THAT CONVERTS

With over a decade of writing experience,
I guess you could say we know a thing or two about creating quality content.

Sometimes however, having valuable content just isn't enough.
Your content is irrelevant if it can't be found in the search engines.
That's where the magic of good content and great SEO combine.
Injecting just the right keywords will not only help
you get found in the Google Search Engine,

but it will also tactfully trigger a response from your audience.
Through our keyword research strategy,
we can discover what your audience is looking for,

write content around these keywords that answer their questions
and put you in front of your competition.

GOAL SETTING THAT MAKES SENSE

Before starting any Marketing Campaign it's important to set clear and relevant goals.
One clear objective per campaign will give you the highest chance of converting that lead into a sale.
Through our Market Research Analysis, we can help you launch your campaigns at the right time,
to the right target market, with campaign goals have the highest chances of conversion.

CAMPAIGN MANAGEMENT

Once your Campaigns are launched it's extremely important to monitor them.
We will not only monitor your campaigns for you, but keep track of your ad spend,
measure your click through and conversion rate,
analyze the overall campaign data, and report our findings to you.

It's important to replicate the campaigns that are successful and
understand the reasons behind the ones that aren't.

COMMUNITY MANAGEMENT

It's important to stay connected with your customers.
Posting regularly on Social Media is the perfect way to do just that however,
it's important to post with purpose.

It's easy to get side tracked on Social Media,
keep the conversations meaningful and relevant to your business objectives. 

Social Media can be time consuming, this is why keeping a Social Media Calendar and
having an outside company like ours help is critical.

STARTER BUSINESS
PACKAGE

GOOGLE ANALYTICS SET UP
SOCIAL MEDIA ACCOUNT SET UP
(Facebook, Twitter, Instagram)
3 WEEKLY POSTINGS
(Per Channel)
SOCIAL MEDIA PLAN
(Quarterly)

1 BLOG POST PER MONTH
WEEKLY CHECK IN MEETINGS
(30 Minutes per week)
NO SET UP FEE
CANCEL ANY TIME

SMALL BUSINESS
PACKAGE

GOOGLE ANALYTICS SET UP
SOCIAL MEDIA ACCOUNT SET UP
(Facebook, Twitter, Instagram)
5 WEEKLY POSTINGS
(Per Channel)
SOCIAL MEDIA PLAN
(Quarterly)
2 BLOG POSTS PER MONTH
SPAM/COMMENTS MONITORING

WEEKLY CHECK IN MEETINGS
(1 hour per week)
NO SET UP FEE
CANCEL ANY TIME

GROW BIG
PACKAGE

GOOGLE ANALYTICS SET UP
SOCIAL MEDIA ACCOUNT SET UP
(Facebook, Twitter, Instagram)
(LinkedIn, Pinterest, Google Plus)

5 WEEKLY POSTINGS
(Per Channel)
SOCIAL MEDIA PLAN
(Quarterly)
1 BLOG POST PER WEEK
SPAM/COMMENTS MONITORING
QUARTERLY PHOTO SHOOT
(1 Hour Social Media Shoot)
SOCIAL MEDIA GRAPHICS
(5 Per Week)
WEEKLY CHECK IN MEETINGS
(1 hour per week)
NO SET UP FEE
CANCEL ANY TIME

 

BUILD YOUR OWN

Not sure what package to commit to? It's ok, you can build your own here.

MARKET RESEARCH AND SEO PACKAGES

SEO Packages

Ranking high on Google is important to the survival of any business. If you're not found, depending on what time of business you're running - you could be in trouble.

Getting on the first page of the search engine requires time, patience, and careful planning. It starts with proper Market Research, Keyword Research and Discovery. The next steps involve the creation of a Website and Social Media Platform that revolves around your target keywords while maintaining authenticity and valuable content for your audience at the same time.

Does this sound daunting to you? That's what we're here for. SEO is constant battle against your competition and ever-changing algorithms.

Here's what you get with this package:

  • Definition of your SEO Goals and Strategy
  • Current website audit with SEO Analysis
  • Current Social Media Audit with suggestions
  • Keyword Research and Competitive Analysis as well as an estimated PPC Monthly Budget
  • Set-Up Analytics for your Website for up to 10 Pages
  • SEO Report with Recommendations and Next Steps

All Data Presented in a Google Docs Format or PDF File with an Executive Summary, SEO Report, Market Research Report, Competitive Analysis, and Proposed Marketing Plan.

CONTENT MARKETING PACKAGES

Email Campaign Writer

It used to be, businesses survived on word of mouth, having a store front, and print media advertising ... but now the world has gone digital. Businesses are now being found on Google Maps, Google Search Engine, and Google Reviews. Google Ad Words do help but being found organically is critical to the survival of most businesses. That's where we come in ... 

Content is King and when it comes to the relationship between you and your customers, it's important that you become the go to source for whatever products and/or services you are selling. Be informative first - then you can sell your product and services. Having good content means little to your business if no-one can find it to read it.

So What’s included in our Blogging Package?

  • An original blog post created by an Expert Writer. (Word count packages included; 500, 1,000 words per blog)
  • Topic Consultation (you approve before we write topic consultation 20 minutes in length)
  • Keyword Assignment. We will conduct a mini keyword research session and advise the long tail and short tail keywords relevant to your topic plus competition.
  • Proofreading 
  • Blog Posting Calendar 
  • Posting to your blog, with meta description, title, and image.
  • Commercial use approved stock image photography with keyword implementation.

PACKAGE ONE     $150/Month

1 - 500 Word Blog Post/Month

PACKAGE TWO     $450/Month

4 - 750 Word Blog Posts/Month

PACKAGE TWO     $950/Month

10 - 1000 Word Blog Posts/Month

GOOGLE ADWORDS PACKAGES

google adwords campaign

As a business owner, it's now more important than ever to be found on Google. A great way to stand out from your competition is through carefully planned and implemented Content Marketing Strategy that gets you ranked organically in the Google Search Engine and in strategically implemented Google Adwords Campaigns. 

T.A.'s Adwords Packages

All of our packages include:

  • 30 Minute Keyword Strategy Call
  • Selection of highly relevant keywords
  • Well organized ad groups
  • Split tested ad groups (2 ads per ad group)
  • Customized Ad Text that combines your keywords plus relevant content to create a higher rate for conversion

Start Up Package: Designated Ad Spend $1000/month

This package is excellent for clients that have limited budgets or small niche markets

Includes:

  • One campaign with ad extensions and targeting
  • One month of management and reporting

Commitment Cost: $250/month plus hst

Integrity Package: Designated Ad Spend $1500/month

This is our most popular package, great for small to medium sized businesses

Includes:

  • Two campaigns (ad extensions and targeting included)
  • Conversion Tracking Set Up (where applicable)
  • Three months of management and reporting

Commitment Cost: $250/month plus hst

Elite Package: Designated Ad Spend $5000/month

This is the Leader of the Pack. Great for clients with large budgets, several lines of business, or complex account needs

Includes:

  • 4-5 campaigns (includes ad extensions and targeting)
  • Conversion tracking set up (where applicable)
  • 6 Months of Management and Reporting
  • BONUS: Includes ONE 500 word Blog Post/month

Commitment Cost: $750/month plus hst

 

EMAIL CAMPAIGN PACKAGES

Email Writer

Picture this ... you've worked really hard at building an Email Subscribe List and you're business is doing great but you notice that your customers aren't returning. You've spent so much time ACQUIRING your customers but you're not sure how you can go about RETAINING them.

That's where we come in ... our Email Packages are designed just for YOU and YOUR AUDIENCE. We carefully plan and implement Email strategy at all stages of the Marketing Funnel.

Here's what you will get when you purchase one of our Email Marketing Packages.

  • 30 Minute Email Marketing Strategy Call - Our initial call will help determine your goals, understand your business and target audience, and determine the opportunities for growth.
  • 30 Minute Email Campaign Design Session - Usually conducted immediately after the Marketing Strategy Call the Email Campaign Design determines the behaviour of each Email Campaign and journey you would like your customers to take.
  • Content Blue Print - After the Marketing Strategy and Campaign Design Consultations we will then set to work to produce the Blue Print of your Email Campaign from the initial Subscribe to the Constant Contact.

Email Software Consultation

I guess you can say we have a bit of experience when it comes to building successful Email Campaigns. We highly suggest you carefully consider the Email Software Programs that exist on the market and make sure you select the best fit for your company present and future. One of the biggest mistakes a company will make when it comes to their "list management" is going with the cheapest Email Software Solution. The problem with going cheap now is that when your database grows, you might have to move your list to another Software which can be a long and finicky process.

Here are some of the most popular Software Programs that we can go over with you to determine what will work best with your budget and email list goals:

Once you select the best Email Software for your needs we can then help you:

  • Create your account with your chosen provider
  • Gather and upload your subscriber list
  • Add a subscribe form to your website and sync it with your Email Software
  • Synchronize your Email Software with your E-Commerce Software (where applicable)

Email KPI Report Set Up

We will create a KPI Chart for your Email Campaigns to track their Progress and ROI.

Create and send campaigns

We will design and create email campaigns and send you the test email before it distributes to your list. You will be able to review and edit your proposed email campaign before it's delivered to your audience. All packages include 2 email campaign revisions.

Here is a list of Email Campaigns we can put together for you:

  • Subscriber Welcome Emails
  • Renewal, Maintenance, and Event Reminder Emails
  • Sales & Special Offer Emails 
  • Relationship Building
  • Event Announcement Emails

EMAIL CAMPAIGN PRICING

Package One $250 plus hst
One Crafted Email Campaign Includes:
1 X Welcome Email
2 X Follow Up Emails

Package Two $400 plus hst
Two Crafted Email Campaigns Includes:
2 X Welcome Emails
2 X Follow Up Emails
2 X Relationship Building Emails
2 X Reminder Emails

Monthly Email Packages
One Email Campaign per month of your choice (Series of 3 Emails, additional emails $150 each) $250 plus hst

One Email Campaign per week of your choice (Series of 3 Emails, additional emails $150 each) $750 plus hst

SOCIAL MEDIA MAKEOVER PACKAGES

Social Media Marketing Packages


Are your Social Media Platforms performing the way that they should? Are you less than impressed with their look? Could they use a facelift? We are here to help! Let's make some magic with your Social Media Makeover Package.

Includes:

  • 1 Hour Consultation to establish your Social Media Platform Goals and go over your existing Platforms
  • Selection of 3 Social Media Platforms to make over
  • Updated information on all 3 social media channels
  • New and improved Bio/About Us Write Ups for each platform
  • New Profile and Cover Images for all 3 Platforms with either a) photography from our photo shoot b)photography that you provide c)stock photo
  • A suggested Social Media calendar to follow with 1 Supporting Image and Post for each platform as an example
  • KPI Reporting and Tracking